Empowering Independence with AI
Facing the challenges of supporting seniors and individuals with cognitive impairments, Banksia sought to develop an AI-powered memory assistant that simplifies daily tasks and fosters independence.
How we helped
Banksia sought to address a significant problem faced by seniors and individuals with mild cognitive impairments: the struggle to maintain independence in managing medications, appointments, and digital information. Caregivers also faced time constraints and limited access to critical details.
Banksia needed support to build an AI-powered memory assistant and identify how technology could improve the experience for users and caregivers. It also required help defining its product’s value proposition, validating market opportunities, and creating a scalable growth model.
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We conducted workshops to refine Banksia’s purpose and identify the unmet needs of its audience, from seniors to caregivers.
Through market research and customer validation, we pinpointed core pain points and identified opportunities to differentiate Banksia in a growing market for AI-assisted tools.
Our Strategic Blueprint outlined a clear product roadmap, including Banksia’s focus on accessible design, AI-powered memory assistance, and caregiver connectivity.
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Collaborating with Banksia’s team, we helped shape a human-centred design for the platform, ensuring simplicity and accessibility for its target users.
We guided the development of an MVP that included critical features like personalised reminders, conversational AI, and seamless caregiver sharing capabilities.
Our Experience Forge process ensured that Banksia’s features aligned with both user needs and its long-term vision for scalability.
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We developed a go-to-market strategy tailored to aged care facilities, healthcare providers, and individual users, helping Banksia target its ideal audience with precision.
Through a Revenue Model Design, we identified scalable streams such as subscriptions, licensing, and anonymised data insights for healthcare research.
Leveraging marketing and PR expertise, we crafted messaging that highlighted Banksia’s unique ability to empower independence and bridge the gap between technology and human connection.
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With our support, Banksia launched as a compelling, market-ready product positioned to transform the lives of seniors and their caregivers. Key outcomes included:
A validated product vision that aligns with real-world needs.
A scalable revenue model projected to achieve significant annual growth.
A strong market presence, leveraging AI-powered features to differentiate Banksia in a competitive space.
Looking Ahead
Banksia is now well-positioned to expand its reach, delivering measurable impact for vulnerable communities while fostering partnerships across healthcare and aged care sectors.